Do messaging limits apply to user-initiated messages (customer care messages)?

No. Currently, messaging limits only apply to business-initiated messages (notifications). You could check your WABA tier and messaging limit in the WhatsApp Manager if you are using the embedded sign-up to create and submit WhatsApp Account details. Please refer to the documentation here for more details.

• Related Articles

• What is a customer support/ care message?

  Customer support/ care messages consist of two types of messages, the User-Initiated Messages, and the Business-Initiated Messages. Please click here for more details. 

• What is the User Messages in dashboard?

  User Messages is the number of user actions (e.g. send text, click on a button, upload media, etc). Please click here to see more details about Dashboard.

• Why is the messaging limit tier of my number downgraded?

  If your messaging limit tier of the number is downgraded (i.e. from 10K/24hr to 1K/24hr), it is because your number has been flagged before and didn't improve the message quality in 7 days. A flagged status occurs when the quality rating reaches a ...

• Are there any rate limits for Instagram Messaging API?

  The rate limits for the Instagram Messaging API is as follows: • You can send 5 messages per second. • Retrieve the conversation history of 2 users per second. • Send/receive a maximum of 72,000 messages in the queue.

• How to upgrade messaging tiers?

  You are automatically upgraded to a higher tier based on the volume and quality of the messages you send. Conversely, you can be downgraded if more of your messages are reported by users. Upgrades A business’s phone number is upgraded to the next ...