How to upgrade messaging tiers?

You are automatically upgraded to a higher tier based on the volume and quality of the messages you send. Conversely, you can be downgraded if more of your messages are reported by users.

Upgrades

A business’s phone number is upgraded to the next tier if:

• Its quality rating is not low, and
  
• The cumulative amount of users it sends notifications to adds up to twice its current messaging limit within a 7-day period.
  

Once the business reaches this threshold, it is moved to the next tier. The minimum amount of time that this upgrade can occur is 48 hours, when the business is sending messages up to their current limit every day.

Flagged Status

If a business has a Flagged status, it cannot upgrade tiers. After a business is Flagged, it must return to the Connected status and restart the process to upgrade to the next tier.

Examples

See the charts below for examples of how a business might move to the next tier:

Example 1: A business is upgraded from Tier 1 to Tier 2 when it messages a total of 2,000 users within a 7-day period.

Example 2: The chart explains the concept of messaging limit in a rolling 24-hour window.

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