I don't have to pay for any message if it is within the 24 hour window?

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• Will I have to pay if user send us a message in WhatsApp?

  You don't have to pay for the message sent from users. You only have to paid for the templated messages that is sent out of the 24 hour window. Please click here for more pricing details.

• Will the 24-hour standard messaging window re-open when a Page sends the opt-in follow-up message?

  The 24-hour standard messaging window will only open if the user interacts with the opt-in message. This behavior is consistent with interactions with other elements in the Messenger experience.

• What is the rolling 24-hour window for sending WhatsApp templates?

  The "rolling 24-hour window" means that WhatsApp looks at the number of templates sent in the previous 24 hours to determine whether the messaging limit has been exceeded; there is no  'reset time' for the WABA. To ensure the limit won't be exceeded, ...

• If we incorporate button templates within the chatbot flow, will there be a template message charge?

  There will be no template message charge if the template is used in the chatbot flow, as the message is sent within a 24-hour window (initiated by the user).

• What is Quality Based Message (QBM)?

  In September 2021, WhatsApp has globally launched the Quality Based Message, and let businesses engage their customers in full-funnel conversations via WhatsApp Business API. New types of messages including product recommendations, back-in-stock ...