What is Quality Based Message (QBM)?

What is Quality Based Message (QBM)?

In September 2021, WhatsApp has globally launched the Quality Based Message, and let businesses engage their customers in full-funnel conversations via WhatsApp Business API. New types of messages including product recommendations, back-in-stock alerts, timely offers, informational alerts, are allowed to be sent without the transactional-only restriction on messages outside the 24-hour window.

You may select “Account Update” category to submit a new QBM template message in Stella.

Please refer to the documentation here for more details on QBM.





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