What is Quality Based Message (QBM)?

In September 2021, WhatsApp has globally launched the Quality Based Message, and let businesses engage their customers in full-funnel conversations via WhatsApp Business API. New types of messages including product recommendations, back-in-stock alerts, timely offers, informational alerts, are allowed to be sent without the transactional-only restriction on messages outside the 24-hour window.

You may select “Account Update” category to submit a new QBM template message in Stella.

Please refer to the documentation here for more details on QBM.

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