Why is my WhatsApp template being rejected?

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• What is a template message?

  Templated Messages Message Templates are message formats for common reusable messages a business may want to send. Businesses must use Message Templates to send notifications to customers. This allows a business to send just the template identifier ...

• The Template Message is already pending for an hour, is there any issue?

  If the template message is submitted, WhatsApp might auto-review (usually within minutes) or pass it to a human to do a manual review (this will take 1 - 2 days). The status will show Pending (in yellow) during the review. When the template ...

• How can we create a ticket with Facebook to ask the reason why they rejected a HSM (Highly Structured Messages/ Templated Message)?

  If your HSM/ templated message is rejected, WhatsApp will automatically display a generic rejection reason. It is usually "Message Content Format Is Incorrect" or "Invalid Format". Please find the process of submitting an appeal for the message ...

• What are the reasons message templates might be rejected?

  Some reasons a message template might be rejected include: 1. Contains potentially abusive content such as abusive language or spam-like content 2. Contains promotional content 3. Does not match the select tag type 4. Formatted incorrectly You could ...

• Can we send 2 images in the WhatsApp template?

  No, you could only include 1 image or media in a WhatsApp template. Please either use a Media ID or URL to send a media, no need to fill in both fields.  Please refer to our documentation here on how to submit a WhatsApp template message.