Why is the messaging limit tier of my number downgraded?
If your messaging limit tier of the number is downgraded (i.e. from 10K/24hr to 1K/24hr), it is because your number has been flagged before and didn't improve the message quality in 7 days.
A flagged status occurs when the quality rating reaches a low state. Businesses cannot upgrade messaging limit tiers while in the Flagged state. If the message quality improves to a high or medium state and maintains this for 7 days, your status will return to Connected. If the quality rating doesn't improve, your status will still return to Connected, but you'll be placed in a lower messaging limit tier.
To improve your Quality Rating:
- Check if you or anyone from your business has added a template within the last 7 days. This may help determine any problematic templates.
- Check that your notifications comply with our policies.
- Evaluate if you have user opt-in for any recent template topics. For example, if you only have users opt-in for purchase receipts but use the API for account updates, customers may respond negatively because they didn’t opt-in to that specific communication.
- Review notifications against our Best Practice Guide.
Please see the Quality-Based Rate Limits documentation for more information.